Tuesday 16 November 2010

Making Future Magic: iPad light painting

This film is a literal, aesthetic interpretation of those ideas, Making Future Magic a collabaration between Dentsu London and Berg.

Exploring media, Screens and light and so they developed a technique using an ipad to light paint single photos that they then layered up to form stop frame animations.

Light painting meets stop-motion:
They developed a specific photographic technique for this film. Through long exposures they recorded an iPad moving through space to make three-dimensional forms in light.

First they create software models of three-dimensional typography, objects and animations. they rendered cross sections of these models, like a virtual CAT scan, making a series of outlines of slices of each form. They played these back on the surface of the iPad as movies, and drag the iPad through the air to extrude shapes captured in long exposure photographs. Each 3D form is itself a single frame of a 3D animation, so each long exposure still is only a single image in a composite stop frame animation.

Each frame is a long exposure photograph of 3-6 seconds. 5,500 photographs were taken. Only half of these were used for the animations seen in the final edit of the film.

This experiment continues on our them of making the invisible visible.




Dentsu London & Berg: Making Future Magic 2010

Making Future Magic video:
http://vimeo.com/14958082

Dentsu London:
http://www.dentsulondon.com/blog/2010/09/14/light-painting/

Berg:
http://berglondon.com/blog/2010/09/14/magic-ipad-light-painting/

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